Spirit Plant is the signature art installation of the Poland Pavilion at Expo 2025 Osaka. Introducing people to the beliefs and rituals related to Polish herbs, thousands of parametric plants are created everyday and released as part of a collective meadow at the end of the visitors journey.
EXPO 2025 0SAKA - POLAND PAVILION
User experience design
User interface design
Visual design
Marcin Ignac - Generative Design
Damien Sequin - Development
Molly May - Project management
user scans qr code to save own plant
Featuring touch interfaces mounted on hand-woven totem baskets and real-time projections, visitors co-create their unique digital plants reflective of a Polish heritage that drives the future.
Visitors co-create digital "spirit plants" using the totem's interface, selecting features that reflect their beliefs, personal values, and elements of Polish tradition. Their unique creation is then projected in real time onto the curtain above them.
User PLAYS own plant CREATION
UX challenge - How might we design a seamless, emotionally engaging journey that empowers users to generate a meaningful plant—while fostering a sense of contribution, reflection, and connection to a collective ecosystem?
spirit plants at the collective medow
Discovered their symbolic meanings to design a simple, personal, and playful questionnaire—infused with the spirit of each plant.
We have collaborated with biologist and researched plants, trees characteristic of the polish tradition and find their associated meaning in order to design a simple, personal and playful questionnaire.
Our Approach – We brought concepts to life through rapid prototyping and iterative hardware testing, ensuring a meaningful, high-impact user experience while maximizing engagement within the exhibition context.
User checks own plant at the collective medow
Designed a visually immersive card-based interface that merges tarot-inspired symbolism with light gamification, creating an intuitive and engaging user experience.
The system complements the Spirit Plant generated through the totem basket, enhancing narrative cohesion and deepening user interaction through symbolic storytelling.
Continuing journey through exhibition
The QR code enables users to save or share their creation on their device, seamlessly extending the immersive experience into the collective digital meadow.
A simple, fractionless flow -
minimizing the user journey while subtly guiding exploration, creating delight as users discover a sense of autonomy within a continuous, connected experience.
Bridging touch-based UI and responsive projection and the handcraft totem
It becomes both a tactile artefact and a digital portal.
Iterative prototyping and testing -
We refined the interaction between hardware and digital elements—shaping an intuitive, inclusive spatial experience that resonates across ages, genders, and cultures.
Leveraging the richness of Polish culture
We designed an experience that effortlessly bridges diverse cultural perspectives, delivering a seamless and inclusive interaction rooted in Polish culture
Branding that meets polish culture -
Clear, intuitive branding and straightforward steps empower users by minimizing complexity and eliminating unnecessary barriers, ensuring meaningful engagement for all.
Interim Impact & Engagement Metrics(based on May, 2025)
🌱 Total Spirit Plants Created: 292,080
📱 Plants Successfully Saved to Phone: 1,896 out of 2,747 attempts
(✅ 69% success rate)
❌ Failed Plant Creations (/create-plant with no seed): 589 out of 2,747 (21% failure rate)
🌿 Plants Released into Generations (from saved): 682 out of 1,896 (36% release rate)
⚠️ Invalid Release Attempts (out of all release attempts): 259 out of 941 (28% error rate)
User shares their plants on social media
To continuously improve the experience, we’re collecting feedback through multiple channels:
📱 Social Media – Monitoring user-generated content and reactions for organic insights
🗣️ On-site User Interviews – Engaging directly with visitors at the Expo to capture in-the-moment reflections
📋 Surveys – Gathering structured feedback from a diverse range of users
📊 Mixpanel Analytics – Tracking behavioral patterns and collecting qualitative data for deeper analysis
This multi-channel approach enables us to iterate based on real-world impact and ensure the experience remains relevant, intuitive, and culturally resonant.
