I am Daim[da:im].

I create design experience pragmatically, and I enjoy the creativity of long-term thinking.


Connecting a healthy relationship with empathy

I care deeply about creating a meaningful experience with people to attend their inner world of thoughts and feelings. A good collaboration meets with good results.

Tackle today's problem with future thinking

I envision the possibilities of tomorrow by solving today's problem. Considering an entire journey rather than changing a few interface elements.

Adaptive alternatives

I desire to invent or examine design strategies and methods, the more flexibility, the more adaptability for a better way since the world is constantly changing.

Selected works

Virgin Money Credit Card - To develop the first Credit Card App for millions of loveable users in the UK.

I lead a design squad and it delivered the first mobile app for Virgin Money Credit Card in 7months. IBM iX and Virgin Money created a partnership, underpinned by Enterprise Design Thinking. Driven by Agile and DevOps, we successfully launched the app through collaboration with the cross-functional team.

Pearson Education - Envisioning experience for blended digital university and student support in the wake of Covid 19

Returning to campus was a big fear in the wake of COVID19, and also the online learning platform wasn't enough for students to engage with digital campus life. I lead Blended digital university experience to deliver a short & long term UX concept & vision through design thinking.

HP Sprout - Redefining desktop experience of how we capture, create and share using innovate dual-screen experience

As part of the progression of the HP Sprout, HP requested for creating user experience of dual-screens product, state-of-art technologies that HP Sprout contains. I worked as a product designer on user scenario, user journey map, prototyping, interaction design and user experience.

client: hp
ROLE: interaction designer
Date: 2014

BANG & OLUFSEN -  New way to navigate content for B&O's TV&Music experience

B&O approached us in May 2013 enquiring whether we could build them a TV remote controller app for their product by the releasing of the coming new B&O TV UI. I led Interaction design working alongside Visual designer and Motion graphic designer.

client: hp
ROLE: interaction designer
Date: 2014

Sonivivi - Interactive training game for the partially blind that improves awareness skills to become more self-sufficient in their daily life

Sonivivi offers and enjoyable and less labour intensive alternatives to traditional methods of learning. It facilitates a self-directed and empathetic learning experience and can be used as a support tool both for educational organisations and caretakers of the visually impaired.

Final thesis of Master course AT CIID,
2013 INTERACTION AWARDS finalist of Empowering category

B&O - Using interactive dual screens to capture, to create and to share the journey of desktop experience.

As part of the progression of the hp sprout, the HP asked native design to design a user scenario of dual screens to product design, state-of-art technologies that Sprout contains. I worked for ux and ui based on hundreds of user scenarios and prototyping.

client: B&O
ROLE: interaction designer
Date: 2014